Reeve Collins

CEO - Tether

Reeve Collins

CEO - Tether

Biography

As a serial entrepreneur and pioneer in the digital and technology spaces, Reeve Collins paved the way in digital advertising as one of the first online media buyers and popularizing the method of media buying known as arbitrage. Starting his career as one of the first employee’s of A Quantive, which Microsoft acquired for $6.6 billion, Reeve went on to found multiple ventures including Traffic Marketplace and RedLever, a branded entertainment studio which was acquired by Adconion Media Group. His last venture being Pala Interactive, where he secured $70 million to create a legal real money gambling site in the US.